Evaluation 4

Evaluation Question 4

Who would be the audience for your media product?

Our Target Audience

Our group audience research provided us with vital information to be able to produce our thriller. For example our research showed us that around 77% of people that watch thrillers are aged 15-25 years old, the other 23% were 26 years of age or above. (As shown in the graph below)

Thriller Releases

The thriller genre is still a popular genre of films which was clearly evident with the release of The Revenant (Inaritu, 2016) which people showed great interest in before release and left great reviews after seeing the movie, with an 85% ‘Likes’ rating on Rotten Tomato. Another thriller released on the 3^rd March 2016 was London Has Fallen (Najafi) which showed even greater interest before release with 97% of people who said they ‘Wanted To See it', but when the movie was was released it received a lot of negative reviews, mostly commenting on the great cast that didn't have the chance to put across their great talent.  This research proved that the thriller genre is still popular in the current times and that people are still interested in watching thrillers. There was however one reason that pulled people away from thrillers, which was the slow unravelling of the plot, for example in Breakdown (Malachi, 2016) was criticized for a slow opening, receiving 5.3 stars on IMDb.

The Revenant

London Has Fallen

Breakdown

The information we had gained from the research allowed us to produce a successful thriller opening. Our thriller opening contained match-on-action shots, quick edits and amplified sounds, to create a fast paced and mysterious thriller opening. Our thriller opening started with mysterious music creeping into the scene as the couple walked towards the train. There was also music to match the action, for example as Arthur (The Bad Guy) sat down in the train the music had a sudden break building more and more tension within the scene.

Typical Audience

Our target audience would look like any ordinary teenager, some ripped jeans and and oversized hoodie and probably staying on top of the current fashion trends. There wasn’t however a trend of the gender of people that go to see thrillers. Our age certificate would have to be 15, as much as we would like to have it at 12 so that a younger audience is able to experience it, we are limited to 15 as we would still like for the film to contain some swearing and some sort of violence, which makes the thriller a 15. I think that having it on a lower certificate than 15 would deter the teenage and adult audience from the film as they would know that the content of the film would be more child appropriate and know that there wont be any adult language or fast paced fighting scenes