How did you attract/ address your audience? EVALUATION 5

To attract my audience we made a poster stating the title, age rating and some stills from it. Posters are a huge factor in attracting the audience, as well as trailers and the radio. Using posters you can state all the key things the target audience will want to know, I used the poster for Taken to inspire my own. 

• This poster for Taken, we see the large writing in red, a quote in the middle connotes what the movie is based around for the audience. 
• We also see Liam Neeson in the middle, holding a gun. Firstly, we imply that he is the main actor, his face looks cross and tense. Then, we see him holding a gun which suggests an action/ thriller based movie. 
• There's two quotes on either side of the poster, 'They've taken his daughter. Now, he's taking them down'. This adds to the audience knowing the plot. 
• The poster is dark, this signifies a dark plot and adds to the drama of the movie, 
• Lastly, underneath the title we see 'From the writers and producers of "The Transporter"- this connotes that fans of 'The Transporter' will enjoy Taken, and that based on the profit made of Transporter, Taken is predicted to be on the same level.

I used Taken and other posters I have seen to make mine, I placed some pictures of the main actors in the opening, this is so the target audience can see if they like the actors and if they would want to pay to go and see it in the cinema. Moreover, there are some stills from the movie on the poster so that people can get the gist of what it will look like. Also on the poster is the age rating, this is key as it allows the audience to know what may be featured in the movie and can judge how thrilling it may be. The title, 'Station 43' is quite ambiguous and people are unsure of what it might be about. Lastly I was inspired to write 'from the writers and producers of  'Their Here' so that people can link how good the movie may be, based upon watching that film. Posters attracted a target audience because people want to know why the train is there and who the mysterious black figure is.

On the left are some screenshots of where I advertised my film, placing it on Facebook people can share and like it- this will gain a larger audience because there are more than one billion active people on facebook. I would also create an event and invite people to different events such as a party inspired by the film, or a red carpet event. Also, I posted the poster on Instagram because there are more young people and more teens all over instagram; teenagers are our target audience and so by posting on instagram it's more likely teenagers will see the poster. Also, accounts of our actors could post the poster to draw in their audience, and make people want to watch it.